Owned Publications
Built-in audience, ready to reach.
We do not rent an audience, we own one. Long Island Wave and Creations Magazine put your brand in front of engaged local readers across print, digital, and a large email list. Reach with context, not just impressions. Since 2001, with offices in Melville, NY and Boca Raton, FL.
Two Titles
Two publications, one owned audience.
Each title reaches a distinct readership, and both are live sites we run end to end, from the editorial calendar to the ad server that fills every placement on the page. Full specs and partnership options are on each title's page.
Long Island Wave
Our regional lifestyle and news title, covering the businesses, restaurants, openings, and people shaping Long Island, from Montauk to Manhasset.
- 20,000+ monthly viewers
- Apple News
- Email newsletter
Creations Magazine
A holistic living title in its fourth decade, reaching wellness-minded readers in print through nearly 900 locations and online between issues.
- 80,000+ monthly readers
- 60,000+ print circulation
- 40 years
On stands nowAugust / September 2026, the 40th anniversary volume.Built In-House
An intelligent ad network runs both titles.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Each title keeps its own advertisers, its own creative, and its own numbers. Nothing is pooled, and nothing is resold through a network we do not control.
Owned, Not Rented
Reach that comes with trust.
Readers trust our titles, so your message arrives with credibility built in. That is the difference between borrowed attention and owned audience.
Two owned publications.
Long Island Wave and Creations Magazine, with loyal readers across the region.
- Long Island Wave
- Creations Magazine
- Print and digital
A large email audience.
Direct access to subscribers who opted in and open, no algorithm in the way.
- Engaged subscribers
- Direct inbox reach
- Opt-in audience
Audience, Placement, Amplification
Three phases, one team.
From the first idea to the last detail, one team owns the work. No briefs handed off, no finger pointing.
Audience
Who you reach.
- Engaged local readers
- Long Island coverage
- Lifestyle and wellness focus
- Email subscribers
- Audience data
- Loyal readership
Placement
Where you appear.
- Print features
- Digital articles
- Email placements
- Branded sections
- Photo features
- Multi-issue runs
Amplification
How it travels.
- Social amplification
- Email distribution
- Cross-title promotion
- Web and SEO
- Event tie-ins
- Reporting
How It Connects
One audience, many ways to reach it.
Your goal sets the direction. We carry it through audience, placement, amplification, and measurement, all the way to every reader.
The same strategy and the same standard, from first step to every reader.
Why Wave
Strategy first, made in-house, built to perform.
We start with the goal and build toward it, with one team accountable from the plan to the result.
Strategy First
Every initiative has a goal and a number, not just output.
In-House, End to End
One team owns the work, no handoffs or outsourcing.
Built on Trust
Owned titles readers actually trust.
Measured and Iterated
We track what works and improve what does not.
What We Deliver
Ways to show up.
Print Features
In our owned titles.
Digital Articles
On our sites.
Email Placements
In subscriber inboxes.
Branded Sections
Sponsored and custom.
Editorial Features
Stories worth reading.
Social Amplification
Extend the reach.
Where It Fits
Brands that fit our readers.
How We Work
Strategy first, then build.
Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.
Plan
We match your offer to the right audience.
Place
We run it across print, digital, and email.
Amplify
We extend it with social and reporting.
Common Questions
Questions clients ask.
What publications do you own?+
How big is the email list?+
Can you create the content too?+
Is this only for Long Island brands?+
Do you work outside Long Island?+
Let's Talk
Let's get you in front of our readers.
Book a call with a senior member of the team. We will share a relevant point of view for your business, no pressure and no jargon.