Wave Media
Long Island Wave
Long Island's front page, read by more than 40,000 people a month on the web, in our iPhone and Android app, on Apple News, and this month on Apple Watch. The people, businesses, and places that make Long Island tick, wherever readers are.
The App
Long Island, in your pocket.
The same front page on longislandwave.com and in the Long Island Wave app, built and run in house on one platform, so a story the newsroom leads with leads everywhere at once. It is free on the App Store and Google Play, and nobody needs an account to read a word of it.
- TodayThe front page as the newsroom sets it, with every section a tap away.
- EventsWhat is happening across Long Island, day by day.
- SavedStories kept for later, readable without a signal.
- AlertsOn iPhone, a notification when new stories publish, for readers who turn them on.
New This Month
On the wrist, and in every town.
The biggest update since launch arrives this month, on iPhone and Android.
- Apple WatchThe watch opens on the story the newsroom is leading with, followed by the next headlines. One tap carries it to the phone to keep reading.
- TownsTwenty-six Long Island towns, grouped by area, each with its own page of local stories and, when there are any, events.
- A new lookA cleaner design, section colors, and headlines that read in full instead of cutting off.
For Long Island Businesses
Why brands show up here.
Everything we add to Long Island Wave is another place a local business can be seen by the people who live, work, and spend nearby.
Business Spotlight
Real editorial coverage in a section readers follow, running on the site, in the app, on Apple News, and in the newsletter.
Sponsored Cards
Placements served by our own ad network inside the app feed and across the site, clearly labeled and built for a phone screen.
Your Town, Your Page
Stories about your business gather on your town's page, in front of readers browsing their own neighborhood.
The Events Calendar
Submit an event, and once it is approved it appears on the site and in the app's calendar for everyone planning their week.
Media Specs
The breakdown, by channel.
Read across longislandwave.com, the iPhone and Android app, and Apple News, where stories keep working long after they publish.
Long Island Wave is published on Apple News, putting local stories in front of a national audience alongside the regional site.
Dedicated and sponsored sends to a Nassau and Suffolk audience that opens, clicks, and shows up.
The sections readers follow, alongside dining, events, and community across Nassau and Suffolk Counties.
Audience: Long Island lifestyle readers across Nassau and Suffolk Counties, with national reach through Apple News.
Wave Ads
Your brand, under the front-page story.
Every ad on longislandwave.com and in the Long Island Wave app is served by Wave Ads, the ad network we built and run ourselves. A placement sits in the page the way the stories do, in front of readers who live, work, and spend on Long Island.
- On the site and in the appPlacements run on the website and in the iPhone and Android apps, always labeled Sponsored.
- The audience40,000+ monthly viewers across Nassau and Suffolk, reading about their own towns.
- One teamThe people who run the publication place your ad and report on it. How the network works is below.
The Technology
The ad network behind the pages.
Built In-House
Wave Ads, our own ad network, runs Long Island Wave.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Advertisers, creative, and reporting stay with this title. Nothing is pooled into an exchange or resold through a network we do not control.
Ways to Partner
Put your brand in the story.
Editorial Features
Earned-style coverage that positions your brand as part of the scene.
Display Advertising
On-site placements in front of an engaged regional audience.
Email Placement
Reach subscribers directly in the newsletter they already open.
Sponsored Content
Branded stories written in the publication's voice.
Advertise With Wave
Reach Long Island, your way.
Advertise, sponsor, or run a feature in Long Island Wave.
