About Wave Agency
One team. One plan. One standard.
Wave Agency brings strategy, creative, owned media, and technology under one roof, so your brand moves in a single direction instead of being handed between vendors.
Who We Are
A full-service partner, not a vendor.
We are a marketing, media, and technology company based on Long Island, serving Nassau County, Suffolk County, and clients nationwide. We work with brands across industries and stages, from local businesses through mid-market and public companies.
The realms of marketing and technology never stop moving, so neither do we. The work is done in-house from Melville, New York and Boca Raton, Florida. No offshore handoffs, no hidden contractors, and no junior intake. The people you meet are the people who do the work.
Why Work With Wave
Reasons clients stay.
One Source for Everything
Marketing, technology, and advisory under one roof, from brand and websites through software and strategy.
Experts in Their Fields
A senior team that brings real depth to every project, not a rotating cast of juniors.
Results That Matter
We track progress and adjust, so you see the outcomes you are paying for.
The Big Picture First
We plan for long-term goals, not just the next campaign, so the pieces fit together.
Partners, Not Order-Takers
We work closely with you from planning through execution to bring the vision to life.
Guidance When You Need It
Market analysis, competitive analysis, and planning to help you make the right call.
Senior Leadership
A seasoned CMO and CTO oversee every engagement.
Strategy is set at the top before anyone touches a tactic, so your marketing and your technology pull in the same direction.
Led by a Seasoned CMO
A senior marketing leader owns the strategy, the brand, and the numbers behind every campaign.
Led by a Seasoned CTO
A senior technology leader owns the architecture, the security, and the delivery of everything we build.
Want that leadership inside your own team? Wave also offers Fractional CMO and Fractional CTO engagements.
Our Story
It started in 2001.
Wave began as a software firm and grew into a marketing, media, and technology partner. Here is how we got here.
The Spark: Wave Is Born
Keith Tucci founds Wave as a software development firm building early WAP mobile applications.
The Pivot to Product Marketing
Responding to client needs, Wave expands beyond software into product marketing.
A Focus on the Tech Ecosystem
Wave becomes a steady partner in the startup ecosystem, supporting product launches and early growth.
Marketing Built for Technology Companies
Wave steps fully into its role as a marketing partner for technology businesses.
Expansion into SMB and CPG Marketing
Wave brings its technology-driven marketing to small businesses and consumer brands.
Our First Headquarters in Babylon, NY
Wave opens its first formal headquarters, a central hub for the growing team.
Boca Raton and a Year Like No Other
Wave opens a second office in Boca Raton, Florida, and helps clients hold steady through the pandemic.
A New Headquarters in Melville, NY
Wave moves to a larger headquarters in Melville, New York, as the team and client roster grow.
A Lifestyle-Driven Agency
Wave sharpens its focus on lifestyle brands, helping them grow in markets across the country.
One Agency, Three Pillars
Wave brings marketing, technology, and media together under one roof, a single in-house team built around clear strategy and measurable outcomes.
Leadership
Meet Keith Tucci.
The founder behind Wave, and the standard the team is built on.
- Founder, Wave Agency (2001)
- Founder, Long Island Wave
- Former CMO and CTO
- Adelphi University
Keith Tucci is a marketing and technology executive with more than two decades of experience guiding brand growth, digital strategy, and operational execution. Before and alongside building Wave, he has held senior marketing and technology leadership roles across software, mobile, and professional services. Having served as both a CMO and a CTO, he brings a balanced perspective that connects strategic planning with practical implementation.
Keith founded Wave in 2001 and has led it ever since. As Principal, he guides initiatives across marketing strategy, brand development, performance marketing, automation, and technology-enabled growth, aligning marketing and systems behind clear business objectives and measurable outcomes.
He is also the founder of Long Island Wave, the agency's regional lifestyle publication. Building and running his own brand gives him a real operator's view, which informs how he advises clients navigating growth, complexity, and change.
Known for a disciplined, collaborative approach, Keith works closely with leadership teams to clarify direction, strengthen execution, and support confident decision-making in changing markets.
Our Team
Seasoned marketers and technologists, in one room.
Behind Keith is a team that has spent years on the client side and inside other agencies. They have seen what works, what does not, and how to tell the difference. Marketing and technology sit together here, so the people who set the strategy and the people who build the systems are part of the same conversation.
Seasoned Marketers
Strategists, brand builders, writers, and channel experts who run real campaigns and own the numbers behind them.
Hands-On Technologists
Engineers and architects who ship custom software, modernize legacy systems, and keep the work secure.
Driven by Passion
People who treat your goals as their own and stay invested in the result long after the work ships.
Let's Talk
Start with a conversation.
Tell us about the business and what you are trying to solve. A senior member of the team replies within one business day.
Clients
Trusted by brands of every size.
From local businesses and SMBs to mid-cap companies, national brands, and public companies, organizations across the spectrum count on Wave to move them forward.