Home Services
Built to grow your home services business.
Marketing, media, and technology in one in-house team for HVAC, plumbing, electrical, roofing, and restoration companies. We drive calls when demand spikes, build the name homeowners trust, and put the booking, CRM, and reporting behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.
Two Sides of Growth
More calls now, more repeat customers later.
Home services runs on both: the call when something breaks, and the customer who calls you again. We build for both.
Show up the moment demand hits.
Be the first name homeowners find when the heat goes out or the basement floods. Local search, maps, and ads built to drive the call.
- Local SEO and maps
- Paid that drives calls
- Emergency and seasonal campaigns
Turn one job into a lifetime.
Maintenance plans, reminders, and follow-up that bring customers back for the next service and the next project.
- Maintenance plans and reminders
- Email and SMS follow-up
- Reviews and referrals
Three Pillars, One Team
Everything a home services business needs, under one roof.
Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.
Marketing
Calls, brand, and demand.
- Strategic Planning and positioning
- Branding and Identity
- Social Media, organic and paid
- Advertising and PPC
- Photo and video content
- Reputation and reviews
Media
Reach when it counts.
- Long Island Wave audience
- Wave Expos experiences
- Owned channels and content
- Local and grand-opening marketing
- Partnerships and community
- Seasonal campaigns and promotions
Technology
Software behind the trucks.
- Custom website and booking
- Online scheduling and dispatch
- CRM and customer history
- Email and SMS automation
- Reviews and reputation tools
- Reporting and dashboards
The Unfair Advantage
Most agencies rent the audience. We publish ours.
Any agency can buy you ads. When the budget stops, so does the reach. We publish two titles of our own, end to end, so home services companies can earn real editorial coverage on Long Island instead of renting attention by the impression.
Long Island Wave
Our regional lifestyle and news title, covering the businesses, restaurants, openings, and people shaping Long Island, from Montauk to Manhasset.
- 20,000+ monthly viewers
- Apple News
- Email newsletter
Creations Magazine
A holistic living title in its fourth decade, reaching wellness-minded readers in print through nearly 900 locations and online between issues.
- 80,000+ monthly readers
- 60,000+ print circulation
- 40 years
On stands nowAugust / September 2026, the 40th anniversary volume.Built In-House
An intelligent ad network runs both titles.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Each title keeps its own advertisers, its own creative, and its own numbers. Nothing is pooled, and nothing is resold through a network we do not control.
How It Connects
One system, from the call to the callback.
Your company sets the standard and the plan. We carry it through marketing, media, technology, and the customer experience, all the way to every customer.
The same brand, the same standard, and the same tools, from first impression to every customer.
Local Market Intelligence
Built around the homeowners in your area.
Home services is local. Your customers are within your service radius, and what wins in one town does not always win in the next. We learn your market first.
We work with the community and local partners so your brand reaches the homeowners who are actually nearby.
Audience Mapping
We define who your ideal homeowner actually is in your market, not a national average.
Community and Local Partners
We work with local organizations, partners, and voices on the ground to reach people where they already are.
Local Media and Activations
Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.
Message Tuned to the Region
Creative, offers, and channels are adjusted so each market hears something built for it.
Systems & Tools
The back end that keeps trucks busy.
Growth breaks when your tools and data live in five different places. We build the systems that make the next step the easy path.
Online Booking and Scheduling
Book jobs around the clock, fill the calendar.
Customer CRM
Every job, address, and history in one place.
Email and SMS
Reminders and follow-ups that run themselves.
Membership and Maintenance
Recurring revenue and repeat visits.
Reviews and Reputation
More five-star reviews in one place.
Reporting
See which jobs and channels pay off.
Who We Serve
Built for every trade.
How We Work
Strategy first, then build.
Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.
Map the Market
We learn your customers, your services, and where the gaps are.
Build the Plan
Marketing, media, technology, and systems on one roadmap.
Launch and Grow
We execute, measure, and scale what works.
Common Questions
Questions owners ask.
Do you work with single locations or multi-location groups?+
Can you handle our software and systems?+
Do you produce the photo and video content too?+
Do we have to use all three pillars?+
Do you work outside Long Island?+
Let's Talk
Let's grow your home services business.
Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you are one location or a multi-location group.