Beauty & Wellness
Built to grow your beauty and wellness brand.
Marketing, media, and technology in one in-house team for salons, spas, med spas, studios, and wellness brands. We fill your books, build the brand clients remember, and put the booking, CRM, and reporting systems behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.
Two Sides of Growth
New clients, and the regulars who stay.
Every beauty and wellness business runs on both: a steady flow of first-time clients, and the loyal ones who rebook and refer. We build for both ends of that.
Fill the schedule with new clients.
Show up when people nearby are searching, scrolling, and ready to book. Local search, social, and offers that bring first-time clients through the door.
- Local SEO, maps, and reviews
- Social and paid that convert
- Offers and promotions that book
Turn first visits into regulars.
The brand, the follow-up, and the loyalty that keep clients coming back and spending more, without you chasing them by hand.
- Brand and client experience
- Email and SMS follow-up
- Memberships and loyalty
Three Pillars, One Team
Everything a beauty brand needs, under one roof.
Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.
Marketing
Demand, brand, and new clients.
- Strategic Planning and positioning
- Branding and Identity for beauty
- Social Media, organic and paid
- Advertising and PPC by location
- Photo and video content
- Reputation and reviews
Media
Reach that fills the schedule.
- Long Island Wave audience
- Wave Expos beauty and wellness experiences
- Owned channels and content
- Local and grand-opening marketing
- Influencer and community partners
- Seasonal campaigns and promotions
Technology
Software behind the brand.
- Custom website and booking
- Online scheduling and e-commerce
- CRM, email, and SMS automation
- Memberships and loyalty systems
- Reviews and reputation tools
- Reporting and dashboards
The Unfair Advantage
Most agencies rent the audience. We publish ours.
Any agency can buy you ads. When the budget stops, so does the reach. We publish two titles of our own, end to end, so beauty and wellness brands can earn real editorial coverage on Long Island instead of renting attention by the impression.
Long Island Wave
Our regional lifestyle and news title, covering the businesses, restaurants, openings, and people shaping Long Island, from Montauk to Manhasset.
- 20,000+ monthly viewers
- Apple News
- Email newsletter
Creations Magazine
A holistic living title in its fourth decade, reaching wellness-minded readers in print through nearly 900 locations and online between issues.
- 80,000+ monthly readers
- 60,000+ print circulation
- 40 years
On stands nowAugust / September 2026, the 40th anniversary volume.Built In-House
An intelligent ad network runs both titles.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Each title keeps its own advertisers, its own creative, and its own numbers. Nothing is pooled, and nothing is resold through a network we do not control.
How It Connects
One system, from first click to rebooking.
Your brand sets the standard and the plan. We carry it through marketing, media, technology, and the client experience, all the way to every client and every chair.
The same brand, the same standard, and the same tools, from first impression to every rebooking.
Local Market Intelligence
Built around the market in front of you.
Beauty and wellness is local. The clients who fill your schedule live and work nearby, and what wins in one town does not always win in the next. We learn your market first: who your ideal client is, what they respond to, and where their attention already is.
We work with the community and local partners so your studio reaches the clients who are actually nearby.
Audience Mapping
We define who your ideal client actually is in your market, not a national average.
Community and Local Partners
We work with local organizations, partners, and voices on the ground to reach people where they already are.
Local Media and Activations
Regional press, events, sponsorships, and our own Long Island Wave audience put your brand in front of the right market.
Message Tuned to the Region
Creative, offers, and channels are adjusted so each market hears something built for it.
Systems & Tools
The back end that keeps clients booking.
Growth breaks when booking, follow-up, and client data live in five different places. We build the systems that make rebooking the easy path.
Online Booking and Scheduling
Let clients book around the clock and fill cancellations automatically.
Client CRM and Profiles
Every client history, preference, and visit in one place.
Email and SMS Automation
Reminders, follow-ups, and win-backs that run on their own.
Memberships and Loyalty
Recurring revenue and real reasons for clients to come back.
Reviews and Reputation
More five-star reviews, requested and managed in one place.
Reporting and Dashboards
See what fills the schedule and what does not.
Who We Serve
Built for every corner of beauty and wellness.
How We Work
Strategy first, then build.
Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.
Map the Market
We learn your clients, your services, and where the gaps are.
Build the Plan
Marketing, media, technology, and booking on one roadmap.
Launch and Grow
We execute, measure, and scale what fills the schedule.
Common Questions
Questions beauty and wellness owners ask.
Do you work with single locations or multi-location brands?+
Can you handle our booking and client software?+
Do you produce the photo and video content too?+
Do we have to use all three pillars?+
Do you work outside Long Island?+
Let's Talk
Let's grow your beauty brand.
Book a call with a senior member of the team. We will share a relevant point of view for your business, whether you run one studio or a growing multi-location brand.