Dental & Orthodontics
Built to grow your dental practice.
Marketing, media, and technology in one in-house team for dental and orthodontic practices. We bring in new patients, keep recalls on the books, and put the scheduling, CRM, and reporting systems behind it. Since 2001, with offices in Melville, NY and Boca Raton, FL.
Two Sides of Growth
New patients, and the ones who keep coming back.
A healthy practice runs on both: a steady flow of new patients, and the recalls and treatment plans that keep the schedule and the production strong. We build for both.
Fill the chair with the right cases.
Show up when people nearby are searching for a dentist, and turn calls and form fills into booked first visits, including higher-value cases.
- Local SEO, maps, and reviews
- Paid search that drives calls
- New patient offers that book
Keep patients on the schedule.
Reminders, reactivation, and treatment follow-up that protect production without your front desk chasing every patient by hand.
- Recall and reminder automation
- Lapsed patient reactivation
- Treatment plan follow-up
Three Pillars, One Team
Everything a practice needs, under one roof.
Marketing, media, and technology that work together instead of in silos. No vendor handoffs, no finger pointing.
Marketing
New patients and bigger cases.
- Strategic Planning and positioning
- Branding and Identity for the practice
- Social Media, organic and paid
- Advertising and PPC by location
- Photo and video content
- Reputation and reviews
Media
Reach that fills the schedule.
- Long Island Wave audience
- Wave Expos community events
- Owned channels and content
- Local and grand-opening marketing
- Referral and community partners
- Seasonal campaigns and promotions
Technology
Software behind the practice.
- Custom website and online booking
- Online scheduling and forms
- CRM, email, and SMS automation
- Recall and reactivation systems
- Reviews and reputation tools
- Reporting and dashboards
The Unfair Advantage
Most agencies rent the audience. We publish ours.
Any agency can buy you ads. When the budget stops, so does the reach. We publish two titles of our own, end to end, so dental practices can earn real editorial coverage on Long Island instead of renting attention by the impression.
Long Island Wave
Our regional lifestyle and news title, covering the businesses, restaurants, openings, and people shaping Long Island, from Montauk to Manhasset.
- 20,000+ monthly viewers
- Apple News
- Email newsletter
Creations Magazine
A holistic living title in its fourth decade, reaching wellness-minded readers in print through nearly 900 locations and online between issues.
- 80,000+ monthly readers
- 60,000+ print circulation
- 40 years
On stands nowAugust / September 2026, the 40th anniversary volume.Built In-House
An intelligent ad network runs both titles.
We did not bolt an ad exchange onto our publications. We built the ad server. Advertisers, creative, placements, and reporting all live in our own system on Cloudflare's edge, which means no Google ad tag, no auction taking a cut, and no third party sitting between a brand and the readers we spent years earning.
Every slot filled on the fly
Placements are not hardcoded. As a page is served, the network reads the slot, pulls the advertisers eligible for it, and rotates between them, so a position is shared fairly instead of belonging to whoever booked first.
The right shape, every time
Each placement declares the format it accepts, and the network matches creative to it. A wide banner is never squeezed into a square, and an Enhanced buy runs its banner and its box as two pieces of real inventory.
Numbers that actually happened
Impressions and clicks are recorded by our own server as they occur, not by a tracking pixel an ad blocker can drop. Reporting reflects what ran, broken out by placement.
First-party by design
There is no third-party ad tag anywhere on the site. Pages stay fast, the sites ship a strict content security policy, and reader data never leaves the publication.
Two packages. Standard places your creative in the square units across the site. Enhanced adds a wide banner and runs both, so your brand competes for every slot on the page. Each title keeps its own advertisers, its own creative, and its own numbers. Nothing is pooled, and nothing is resold through a network we do not control.
How It Connects
One system, from first search to next recall.
Your practice sets the standard and the plan. We carry it through marketing, media, technology, and the patient experience, all the way to every patient and every chair.
The same brand, the same standard, and the same tools, from first impression to every recall.
Local Market Intelligence
Built around the patients near your practice.
Dental is local. The patients who fill your schedule live and work within a few miles, and what wins in one town does not always win in the next. We learn your market first: who your ideal patient is, what they respond to, and where their attention already is.
We work with the community and local partners so your practice reaches the patients who are actually nearby.
Audience Mapping
We define who your ideal patient actually is in your market, not a national average.
Community and Local Partners
We work with local organizations, employers, and voices on the ground to reach people where they already are.
Local Media and Activations
Regional press, events, sponsorships, and our own Long Island Wave audience put your practice in front of the right market.
Message Tuned to the Region
Creative, offers, and channels are adjusted so each market hears something built for it.
Systems & Tools
The back end that keeps the schedule full.
Growth breaks when booking, recall, and patient data live in five different places. We build the systems that make the next visit the easy path.
Online Booking and Scheduling
Let patients book around the clock and fill openings automatically.
Patient CRM and Profiles
Every patient history, plan, and visit in one place.
Email and SMS Automation
Reminders, confirmations, and follow-ups that run on their own.
Recall and Reactivation
Bring patients back on schedule and win back the lapsed ones.
Reviews and Reputation
More five-star reviews, requested and managed in one place.
Reporting and Dashboards
See what fills the schedule and what does not.
Who We Serve
Built for every kind of practice.
How We Work
Strategy first, then build.
Every piece is built with intention, tied to a goal and a number. No filler, no autopilot.
Map the Market
We learn your patients, your services, and where the gaps are.
Build the Plan
Marketing, media, technology, and scheduling on one roadmap.
Launch and Grow
We execute, measure, and scale what fills the schedule.
Common Questions
Questions dental owners ask.
Do you work with single practices or multi-location groups?+
Can you handle our scheduling and patient software?+
Do you produce the photo and video content too?+
Do we have to use all three pillars?+
Do you work outside Long Island?+
Let's Talk
Let's grow your dental practice.
Book a call with a senior member of the team. We will share a relevant point of view for your practice, whether you run one location or a multi-location group.